In the corporate world, a little goes a long way. Small changes in your business, for better or worse, are noticed by your clients. Your company strategy influences user behaviour and influences how people shop, even if they aren’t aware of it.
Instore radio is an example of a simple alteration that has a significant impact. Hundreds of our customers have told us how adding music to their websites impacted their customers’ behaviour and increased their sales. Something seemingly insignificant has a significant impact on their business.
Here are 3 ways music may help your business and why in-store radio should be your primary sound source.
Increase the number of sales and the average ticket price.
Music in general has the ability to boost your average sales. According to one HUI Research research, playing a professionally crafted soundtrack of music can boost sales by as much as 9% in some circumstances. Customers respond to music that is properly picked and aligned with your brand, atmosphere, and ultimate vision. They have a more positive attitude and act with their money.