How playing music in store can increase business

In the corporate world, a little goes a long way. Small changes in your business, for better or worse, are noticed by your clients. Your company strategy influences user behaviour and influences how people shop, even if they aren’t aware of it.

Instore radio is an example of a simple alteration that has a significant impact. Hundreds of our customers have told us how adding music to their websites impacted their customers’ behaviour and increased their sales. Something seemingly insignificant has a significant impact on their business.

Here are 3 ways music may help your business and why in-store radio should be your primary sound source.

Increase the number of sales and the average ticket price.

Music in general has the ability to boost your average sales. According to one HUI Research research, playing a professionally crafted soundtrack of music can boost sales by as much as 9% in some circumstances. Customers respond to music that is properly picked and aligned with your brand, atmosphere, and ultimate vision. They have a more positive attitude and act with their money.

Curation, …

How to save money on your office printing

With the pandemic hitting businesses hard in 2020, who isn’t looking for an easy way to cut costs? If you are wondering how you can save money by optimizing your current operating practices, you should think about employing managed print services. Here we will reveal everything you need to know about managed print services, including how this can help your business save money.

Managed print services cover all areas of your office printing activities with the aim of saving time and money. It all begins with a review of your business printing needs and consumption. This will provide you with a greater understanding of your printing operations, as well as the ability to print more effectively.

How to save money through Managed Print Services?

Companies can make significant savings by being more deliberate about their printing. Through managed print services you can reduce waste and cut out inefficiency resulting in direct cost savings. This approach is as true for small, local businesses as it is for multinational corporations.

Companies can save a lot of money by being more cautious about …

Don’t Forget The Human Factor in Advertising

It never fails to amaze me when people think that the best website, or best advertisement is going to make all the differences in their businesses.  They believe that all the new toys, or ideas are going to make up for failing to treat others like you are human as well.

There is no substitute for a human connection in any advertising world.

Those that are being ignored will find their needs met elsewhere.

Example:A 8 year old boy wrote a letter to Boeing detailing a drawing of a plane he wanted them to make.  The return letter asked him to stop using the trade mark logo in his drawings.

Now it is very easy for large corporations to overlook the individuals around them as Boeing for example does not sell to many individuals, nor do they rely on any for their business to keep open.

But as you can imagine the company got a firestorm of press from this sort of treatment to others.

Example:In the year 2000 Metallica sued 30,000 fans for illegally downloading their music on Napster.  …

The Easy Way To Install An Air Conditioner

Summer has never been hotter. The thought of having to spend another hot day in a hotter house is unbearable. You decide its time to get an air conditioner pronto, but where do you start? Air conditioner installation needs not be a pain and in fact, it is just as simple, so long as you know what you are doing.

Before you begin your AC installation, and even before purchasing the air conditioner, you first have to measure the total area that you want to cool and then measure the window opening of the room you have chosen. The window frames should be firm so replace any worn out frames. This will help you in choosing the size of the air conditioner that you are going to buy, because the air conditioner will need to fit in the window opening. Also make sure there is an electric outlet nearby to juice up the air conditioner. Once completed, go out and buy the air conditioner.

With that out of the way, we now embark on our air conditioner installation.

First, install …

SEO Is A Double Edged Sword

You know that search engine optimization (SEO) is a powerful sword that can beat down your competition like weeds, but are you working every possible angle with your current SEO strategy? There is a lot to learn in the world of SEO and most small business owners are only using a very small portion of the knowledge that is out there to be found.

As Dave Green from leading SEO agency, Azzurro Blu explains, you don’t want to be one of those small business owners! You want to be one of the few who discover every aspect of the art so you rise to the top rather than sinking in mediocrity with the rest of them.

Search engine optimization is a two-edged sword. If you aren’t flexing both edges you aren’t getting the best results possible from your SEO strategy.

Edge #1: Onsite SEO

This is where most people start with SEO, and unfortunately it is where many small businesses end. Onsite search engine optimization involves lacing your entire website with well chosen keywords in an effort to be ranked …

Bankruptcy Services at a Bankruptcy Mill

There is nothing more heartbreaking than to see an earnest hard-working family with its back against the wall in bankruptcy proceedings being thrown out of their home because someone steered them towards cheap unreliable bankruptcy services to help solve their problems. Things are so tight these days, that even a few days of layoffs in the family can push everyone to the brink of financial disaster. People in temporary trouble like this do know that things could get better really soon; and to keep the creditors from foreclosing on their home, they could retain a lawyer out of the Yellow Pages who specializes in bankruptcy services. Lawyers are not strongly disliked for no reason; often they can just take your money, sell you hope, and just never do their job. They could salve their conscience with something silly like, “at bargain basement prices, what  did you expect, all my attention?”. This kind of work isn’t even that complicated – he’ll just need to show up, and submit your undertaking that you intend to honor your debts. But if he doesn’t …

Business Motivation for Small Business Owners

When you are a small business owner it can sometimes be easy to lose that bit of motivation it takes to keep things running smoothly. The pressure and stress of keeping a small business running can wear you down and when your spirits drop, so does your motivation. Business motivation is, however, essential so, if yours is slipping, here are some tips to get back on track and keep your business motivation running high.

Set Goals

Perhaps the most important part of running a small business is setting and achieving goals. Long term goals help keep your business going forward in a positive direction, while short term goals help you achieve the long term goals. To keep your business motivation high, write down your goals on a timeline and revisit them frequently. Make sure you are on track to achieve the set goals, and revise them as necessary. Make sure you feel comfortable with the goals to ensure your business motivation does not slide.

Plan Rewards

There is no better way to maintain business motivation than to reward yourself and your …

Small Business CRM Software – Should You Rush out and Buy or Is There Cause for Pause

Even small businesses get hundreds of customers every year. It can quickly get out of hand, any attempts at keeping track of all customer requests, questions, complaints and so on. Not only does good small business CRM software help a business stay on top of customer requests, it helps them find new customers. With its help desk, call center, marketing, customer service and everything else automated, a small business is truly able to concentrate on the business of doing business.

The newest small business CRM software packages have all kinds of great new features. Most happily for the small business, they are also trying  to take the whole deal on the cloud. When it’s on the cloud, a small business that doesn’t have the resources to staff a whole department to manage this whole thing, can just get everything handled for it. It’s like they’re outsourcing their CRM.

The latest software tries to reduce customer maintenance load on businesses by making customer self-service on the Internet an easy-to-implement thing. They also make it easier for businesses to integrate their Internet …

Avoiding Critical Home Surveillance Camera Mistakes

Can a home surveillance camera system prevent crime? Often, this is a possibility. But criminals don’t usually just barge into a home with no planning at all. They do try to look for homes that are unprotected. There is another angle to this as well though.

When criminals do break into a house and commit a crime, it helps the police immensely to look at footage from home surveillance cameras in the home, to see how the criminals may be caught. Since there are cameras just about everywhere these days, both the police and victims have a good way of bringing the criminals to justice. Camera footage can also be an excellent way of proving one’s case in court.

For instance, there was a robbery at a bodega in New York recently. Armed robbers entered the store and held the owner hostage. When the police arrived, the store owner and his assistant ran out of the store to save themselves. The assistant didn’t really look where he was going in his hurry to escape.

He ran headlong into one of …

The Importance of Effective Time Management

Effective time management is the backbone of every successful entrepreneur but, sadly , its a skill that many of us seem to lack. However, as our business grows and we get busier its easy to fall into the trap of reacting to emergency situations, dealing with customers who shout the loudest and,of course performing the jobs we like doing while putting off the ones we don’t. Thats a recipe for disaster in any business. So, given that time management is so important, but seems to be so tricky to get right, here are some quick tips that I have developed over the years that work for me. Hopefully you wil find the useful.

This article has been provided by Peter Shields who run BusinessPort Ltd – a leading firm of business consultants in Aberdeen and London.

One of the biggest obstacles with time management is not necessarily that you can’t manage your time, it’s that you’re not setting your weekly priorities.
If you don’t know what you want or need to accomplish for the week, it’s difficult to sit down …