It never fails to amaze me when people think that the best website, or best advertisement is going to make all the differences in their businesses. They believe that all the new toys, or ideas are going to make up for failing to treat others like you are human as well.
There is no substitute for a human connection in any advertising world.
Those that are being ignored will find their needs met elsewhere.
Example:A 8 year old boy wrote a letter to Boeing detailing a drawing of a plane he wanted them to make. The return letter asked him to stop using the trade mark logo in his drawings.
Now it is very easy for large corporations to overlook the individuals around them as Boeing for example does not sell to many individuals, nor do they rely on any for their business to keep open.
But as you can imagine the company got a firestorm of press from this sort of treatment to others.
Example:In the year 2000 Metallica sued 30,000 fans for illegally downloading their music on Napster.